StreetFair Marketing Sites
Designing homepages for consumers and providers, plus SEO focused page templates.
Project Details
Company
StreetFair
Project Length
1 month each
Team
Justin C. (Engineering)
Christian H. (Engineering)
Jack G. (Sales)
Mike K. (Engineering Leadership/Product)
My Role
Lead product designer
Opportunity
Reimagine StreetFair’s marketing presence into a bright, neighborly destination that clearly champions our promise, guiding consumers to trusted local help and empowering home service pros with an unmistakable value story.
Refresh StreetFair.com to better describe our brand’s promise of better recommendations
View the full experience on StreetFair.com.
As StreetFair launched new markets
2. Improve SEO by launching state, market, and service homepages
As we launched new markets, we saw homeowners Google us before clicking ads. To win that intent and earn more coverage, we built dedicated state, market, and neighborhood homepages to strengthen SEO and capture organic demand. View the state page for North Carolina.
View the market page for Charlotte.
3. Personalize provider onboarding for every partner by displaying their name, logo, and service type.
Before (no provider customization)
The existing design used outdated sales language and failed to capture key value props early enough. The existing design also did not include merge tags or logic to help us customize the page to the audience.
Results
Prospects came to demo calls with a better understanding of StreetFair’s value prop and were easier to close.
Prospect booking rate increased