Process
My process is a constant balance between four forces. Once we gain an insight with one we always test it against the other three.
Business
What can we do, given resources and capacity?
How central is the opportunity to the corporate and product strategy
What relationships do we have in place to execute our vision?
Market
What will survive competitively and economically?
What are our competitors doing?
What are the innovators doing (regardless of sector)?
User
What do people actually want?
What are they using today?
What features are most important and to which cohorts?
Regulation
What’s allowed within rules, laws, or ethics?
*While there is not always regulation, like in the Healthcare or Legal space, there are still requirements
The Linear Process
for New Products
People always find workarounds, like spreadsheets as CRMs or folders for tracking orders. Every hack is a clue to unmet needs. Look for patterns, listen for repeats, and catalog what you see—those gaps are where new products start.
for Existing Products
Building real relationships with users means listening deeply, following up, and showing you value their input. Stay in touch, share progress, and let them see how their feedback shapes the product.
Imagine
Tools I use: v0 or Lovable, ChatGPT, pen and paper, notes app, Figma
Switching from research to imagination can be easy or tough. Change your environment, step away from your desk, get inspired outside your field, and let yourself chase wild ideas. Share your thoughts with friends or teammates to build energy. You’re done when your assumptions outnumber your research insights.
Design
Tools I use: pen and paper, Figma, Moqups
Pick the fidelity and tool that lets you move fast. Prototype quickly, test small ideas, and share with teammates for feedback. Don’t worry about constraints yet, just explore. You’re done when you have clear questions to ask users.
Check-in
Tools I use: Maze, Zoom, Meet
Check-in with users and potential users. Finding potential users requires outreach and outsourcing yet fortunately, you’re early observations will hopefully have made some lasting connections for you
Prioritize and Negotiate
Tools I use: Figma, Jira, Trello, ProductBoard, Notion
The best work happens when we measure development effort and prioritize by impact and urgency. My goal is to streamline workflow by tackling key issues and making sure resources are used efficiently.
Redesign & Develop
Tools I use: FullStory, MetaBase, Segment, Figma, Mixpanel, UXCam
This is where we define clear metrics to track progress and performance. Metrics serve as quantifiable measures that enables teams to identify issues early, make data-driven decisions, and enhance the overall quality of the product.