https://www.greglefevere.com/schultz-home-improvement daily 0.75 2018-04-27 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1522434906943-NQGQ3KJPKSVDNCUEVUL9/schultz-banner-4.jpg Schultz Home Improvement https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1522435010393-8J3JM9R9M6DA4W6V40E3/schultz-web5-main.jpg Schultz Home Improvement https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1521586332344-LBV281WA6Q49XR7AVHHF/schultz-web2.jpg Schultz Home Improvement https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1521586332610-JB9PNMLRJK55XY3T9P2A/schultz-web3.jpg Schultz Home Improvement https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1521586333631-GOENADC9DCV5VMPLD0G7/schultz-web4.jpg Schultz Home Improvement https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1521584651863-HN9UPH5H55OVWS1OMUCR/schultz-web.jpg Schultz Home Improvement https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1524849138083-A2N9YDVPURZSA0G1B4BL/schultz-9.jpg Schultz Home Improvement https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1518445772589-2281M3NMU6HKIGQGRNV5/schultz-business-cards.png Schultz Home Improvement https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1505257349616-E396R7ZSFWTNNUOH9RIF/Schultz-Menards-Booth-Setup-v1.jpg Schultz Home Improvement https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1505257347249-G034K8I04VGICDSJ1ACW/Schultz-Banner-allsetup-1+copy.jpg Schultz Home Improvement https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1510242703613-O4GL5ZZCQ6C263L519DH/schultz-presentation-gif.gif Schultz Home Improvement https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1524849300534-E87QYBQD37MYJPAEJ5FF/charles-deluvio-481828-unsplash.jpg Schultz Home Improvement https://www.greglefevere.com/mz-capital daily 0.75 2018-05-11 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1585613398691-1UF0UIBVICD01RKSLRT3/MZ-banner.jpeg MZ Capital https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1526068302995-58O70IR5D79V2R9Q560Y/MZCapital-web-design.png MZ Capital https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1525447854642-GH7YPVLGLJMBCOCI0GFU/mzcap-4.jpg MZ Capital https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1524239137682-6SGL3DKFCTN69UVTQTDD/mzcap-web-3.png MZ Capital https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1523017613431-BTY9M9ZE7XRTNI4A0IBZ/mzcap-web-logo-1.jpg MZ Capital https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1526068371638-UWOXNBBTN5QO5C08P81Z/Screen+Shot+2018-05-11+at+3.52.12+PM.png MZ Capital https://www.greglefevere.com/mogwee daily 0.75 2018-05-03 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1525354840711-MW7WPAT1RFUAZZEZBOKN/mogwee-banner.jpg MOGwee https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1525353873379-4YV1ZSQE9A4JVAMQL0C5/mogwee-1.jpg MOGwee https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1525357723467-6K7ODKYLKKUVXEEN5YYX/mogwee-5.jpg MOGwee https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1525356897864-JWPU0865QNYSLF3FEIHO/mogwee-4.jpg MOGwee https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1525356188252-S2NVB6NPJIYBJ192NIB0/mogwee-3.jpg MOGwee https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1525356188059-3I1B4TF5UY9OXGU8DGUF/mogwee-2.jpg MOGwee https://www.greglefevere.com/home daily 1.0 2025-09-28 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/38322e7b-0a7e-406e-a900-f4242e3d0889/Greg+LeFevere+headshot.jpeg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546569166457-08J6B0XFMBD5OONQNQCR/MZ-headshot.png Home https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1545852050917-9A3OY20RQC4G14V39W1U/mogwee-1-edit.jpg Home https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1613256659253-107FIWMIW3Z1MSFZAZ6N/gl_website_assets_adam-headshot%402x.png Home https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546569054025-81ID48IGAJB1Y4DUM4DL/Tom-sideshot.png Home https://www.greglefevere.com/about daily 0.75 2025-09-19 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1602209461207-O0DMCDQKV0TZ7DAG6AM6/IMG_5384.jpg About https://www.greglefevere.com/photography daily 0.75 2025-08-15 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546028821809-XJQ7RKDGFYLVOA8WU2FN/Phnom+Penh%2C+Cambodia Photography Phnom Penh, Cambodia https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546029058934-NHSP85J7ULAOX2QTQ0X5/Paddington%2C+UK Photography Paddington, UK https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/29dd8a3c-76b6-4e9e-8665-9b2a6957a471/dragonstooth.jpeg Photography - Make it stand out Catawba Valley, VA https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546028231722-L1MLE45WN5E4T0EGTAHM/Brussels%2C+Belgium Photography Brussels, Belgium https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/825c2c58-0537-4054-aab3-7581c9813278/austin.jpeg Photography - Make it stand out Austin, TX https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/a2d9824e-c21b-4490-a515-d59ccee98b25/albany.jpeg Photography - Make it stand out Albany, NY https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/e2928541-604e-4e39-8e79-cf32d2bc7855/rock+hill.jpeg Photography - Make it stand out Rock Hill, SC https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/8c72e03d-947e-4d03-a353-7357631da262/Hanover.jpeg Photography - Make it stand out Hanover, NH https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546028142271-1TX0RQH06HABOAFSZU16/Feet+walking+with+a+shadow+cast Photography Unknown https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1530654308334-APSUA17PEZG0AI7SF3QK/20031589_10210452170360523_5802000071986489997_n.jpg Photography Dades Gorge, Morocco https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546028876141-LT3P3279JNHYXADKXSWC/Malkerns%2C+Swaziland Photography Malkerns, Swaziland https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/ab1409d3-e7e4-45e8-b4f1-50989a178f25/atlanta.jpeg Photography - Make it stand out Atlanta, GA https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546028952685-O9CP6AMN3EP42YXDVMPJ/Kruger+National+Park%2C+South+Africa Photography Kruger National Park, South Africa https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546027931733-J4QDCRQMHB5ISXSYFZ84/Rodin+Sculpture+Garden%2C+Paris Photography Rodin Sculpture Garden, Paris https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1500855799988-F49H0Q7YWQ1R5MQI32RI/IMG_20170223_144015.jpg Photography Cape Town, South Africa https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546029157344-I74FBTBE8M7NB9N31OKR/Washington%2C+DC+from+the+Old+Post+Office+tower Photography Washington, DC https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/72b634af-930c-4ae9-ba55-f966fb971a63/kalamazoon.jpeg Photography - Make it stand out Kalamazoo, MI https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/8a529f60-55dc-4721-9c12-a892978a4cb2/lake+tahoe.jpeg Photography - Make it stand out Donner Lake, CA https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/d3152ab8-a6e9-4226-a788-c0892a0ac9e9/atlantami.jpeg Photography - Make it stand out Atlanta, MI https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/74401c6d-6ef4-4fd5-aef4-1cd21aaa28dd/tulum.jpeg Photography - Make it stand out Tulum, MX https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/8891c18f-c516-462f-ab90-42b2a612d08d/emerald+bay.jpeg Photography - Make it stand out Emerald Bay, CA https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546028026663-O5CZN6M33SV07YLV7T1H/Barcelona%2C+Spain Photography Barcelona, Spain https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546029401935-OGFIA4EN32UF12C5XYCP/Ann+Arbor%2C+MI%2C+USA Photography Ann Arbor, MI, USA https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546027861468-QMPN038R6NHMITCADT8Q/Interlaken%2C+Switzerland+from+the+mountains Photography Interlaken, Switzerland https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546028086550-XNODCWLM426RR9O56XHO/Venice%2C+Italy Photography Venice, Italy https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546028765128-XLRWTIYYRX71SLU1QU50/Istanbul%2C+Turkey Photography Istanbul, Turkey https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1546029441713-K2KQER1FY54J8UUNBMSU/Mosfellsb%C3%A6r%2C+Iceland Photography Mosfellsbær, Iceland https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/e00a6a38-0f20-476c-bef0-4a0eef4e46d0/whitewater+center.jpeg Photography - Make it stand out U.S.N. Whitewater Center, NC https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/ab60f241-28da-4808-a411-9a505f2a8baa/topsail.jpeg Photography - Make it stand out Topsail, NC https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/5a557917-9442-46d6-9069-02c6cd57f75a/nordhouse.jpeg Photography - Make it stand out Nordhouse Dunes, MI https://www.greglefevere.com/process-1 daily 0.75 2025-09-19 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/b599bca7-54b9-4cff-a61a-72aa1241fc18/Screenshot+2025-08-18+at+1.27.27%E2%80%AFPM.png Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.greglefevere.com/contact daily 0.75 2025-08-15 https://www.greglefevere.com/work daily 0.75 2025-10-10 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/8586bc28-48ab-4269-9273-55326743d683/Enforcement+-+Citations.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/b1e58e7f-3d76-4987-966c-96420b5b2e1c/Screenshot+2025-08-22+at+11.51.02%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/b83e43e5-b171-4e6d-86e4-c6e707629436/StreetFair+StreetBlasts+Image.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/46c0806d-2a1b-4069-88c0-ec8deac0127d/StreetFair-Design+System+Thumb.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/513e507e-b975-48db-aff6-ac413f76ff47/2+-+Add+Rate+Chains%2C+Filled+Complex.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/5103dc44-f961-42f5-9329-9e4886d3cd7f/Screenshot+2025-10-10+at+11.03.21%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/e727a3b9-d5b1-4787-b45e-ccd67e508470/Screenshot+2025-08-22+at+12.14.18%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/8254bbd9-bff6-436f-95f7-06283702d04f/Screenshot+2025-08-22+at+11.58.12%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/7e584e42-f0f8-486a-bb51-8fe642f4484c/Labs+_+City+Profile+Home.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/89dd90f2-2d76-4167-b3f6-fa3515facb81/Screenshot+2025-08-22+at+2.44.41%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/b5711e87-4869-45e9-8505-a3403b5a18a6/Screenshot+2025-09-18+at+9.15.12%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.greglefevere.com/rate-management daily 0.75 2025-09-19 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/25acec6f-154f-44d9-94b0-7c413c0b64ef/Screenshot+2024-02-22+at+4.50.30%E2%80%AFPM.png Rate Management - Make it stand out Variations of the rate calendars overlay for engineers to consider as we began tackling all of the tiny variations between client’s settings and their user’s permissions. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/6033a995-63c2-4b74-9293-7cc0fc3315d8/Screenshot+2024-03-11+164657.png Rate Management - Make it stand out A collection of custom tags in Dovetail used to find patterns in the interview recordings. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/31ce4f2a-827b-45b2-ae18-db593e4238e5/Rate+Builder+-+Page+28.png Rate Management - Make it stand out Variation 1 of rate calendar with the time of day on the y-axis. Engineers and users liked the sidebar displaying the rates but had concerned about instances where they would be 5 or more rates. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1fa1d167-b985-405b-9302-c3665723c88a/2+-+Add+Rate+Chains%2C+Filled+Complex.png Rate Management - Make it stand out Variation 2 of rate calendar with vertical stacking of rates displaying when they are active. This format allows us to handle an infinite amount of rates with vertical scrollling. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/95d4724d-6462-4a75-bf57-5285795f7dde/Screenshot+2024-03-11+164417.png Rate Management As quickly as we could we laid out most of the settings required, ordered them based on our early research, and got back in front of internal users and stakeholders. We confirmed the approach but had to make adjustments to the order. In one instance we just were placing to much on the screen at once and it slowed down multiple users. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/f81fffba-35b0-4c07-9488-b1deb08331fd/Screen+Shot+2023-03-27+at+3.47.45+PM.png Rate Management - Make it stand out A 3 page educational carousel for users to get themselves acquainted with the language we’ll use throughout the experience. Here we define terms like rate and rate chain and how these objects relate to each other. It was also an opportunity to bring in some warmth and style. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/7d52c4f0-9a77-4022-95b8-278ebcb876a3/Screenshot+2024-03-12+092855.png Rate Management - Make it stand out Competitor review of Park Mobile’s rate management feature. At this point, we began getting the hunch a strong calendar view was going to be important. This informed early conversations with engineers. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/034f3c1e-28b2-430d-b5c8-23791f31563c/Rate+Management+-+Notifications+and+Restrictions.png Rate Management - Make it stand out Variation 3 of the rate calendars with additional styling and controls. Some of these details were relegated to later sprints for their complexity. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/c1e61ae9-da4b-4739-bbf7-dfed66ee545f/Screen+Shot+2023-03-27+at+3.48.33+PM.png Rate Management - Make it stand out Here I am formalizing interactions for our design system’s table, displaying the filters our team decided on, and directing how the page level controls change given different circumstances. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/714d1387-6017-4117-aa0e-934c76e4ff9f/Screen+Shot+2023-03-27+at+3.49.00+PM.png Rate Management - Make it stand out The team quickly settled on a many-page flow, or wizard, to walk clients through setting up rates. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/0a705dbd-e125-476d-a84f-7b7784485bc9/Screenshot+2024-02-22+at+4.49.45%E2%80%AFPM.png Rate Management - Make it stand out A comprehensive Inventory of all the features and settings in the existing experience. The sequence these settings would display and if we would deprecate or evolve any of these settings happened in this spreadsheet. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/c6a2d75c-bb8a-4276-9097-342d06979973/Screen+Shot+2023-03-27+at+3.48.06+PM.png Rate Management - Make it stand out Rates are comprised of rate chains. This allows the rate to be very custom to the client/municipality yet it also means that our engineers really benefit from seeing out the interface changes. Here is one of the many variations of a rate chain that I built to communicate how the interface reacts to different ways the rate chains can be built by users. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/155878b0-f6c0-4632-a9f1-7847bf6b3258/Rate+Builder+-+Page+12.png Rate Management An early concept of rates displaying in a calendar view. I tucked lots of quick ideas into this exploration to give the conversation with engineers tons to for us to feed on as we talked scoping. https://www.greglefevere.com/streetfair-streetblasts daily 0.75 2025-08-25 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/176a431a-773d-4fdb-836f-2c8ad14fb5c4/Screenshot+2025-08-18+at+1.06.44%E2%80%AFPM.png StreetFair StreetBlasts - Make it stand out Directly inspired by our v0 prototype, I built the full experience in Figma using our design system. In this instance, I needed to extend the design system to handle a “modifier” in the top right corner of our BigRadio buttons. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/51c77b1f-c2c9-4d2a-85be-e7945a8022c0/StreetBlasts+Ad.png StreetFair StreetBlasts - Make it stand out Building StreetBlasts GTM plan included mailer design, in app marketing, and a supporting email campaign https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/6b3cc29b-e9f9-42c1-8fb4-9bca099bcadf/Screenshot+2025-08-18+at+4.50.48%E2%80%AFPM.png StreetFair StreetBlasts - Make it stand out A screenshot of our collaborative requirement doc for StreetBlasts. In this doc we recorded links to user interview transcripts, personal notes and takeaways from those same interviews, and organized and prioritized requirements we saw in the market and heard from users. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/cf9cd30b-c8f8-4c1c-8d99-fa3aa2791f82/Screenshot+2025-08-18+at+4.55.31%E2%80%AFPM.png StreetFair StreetBlasts For a previous mailer project we had already built an artwork upload page that included aspect ratio and file size validation in addition to a static Mailing Panel to ensure users knew which side would receive the recipients address. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/12807ed2-86a0-4ec1-b36f-eab38b7f5d11/StreetBlast-Mailer-Design.png StreetFair StreetBlasts - Make it stand out I designed 20+ mailers for our beta, targeting prospects and teams without design resources, so we could show StreetBlasts’ value at no cost. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1c435e49-74da-46fb-8b9b-fd90df3a9ed2/Screenshot+2025-08-18+at+4.30.29%E2%80%AFPM.png StreetFair StreetBlasts The second iteration of the feature, developed in the same v0 prototype as the MVP so we could validate both versions with users and examine feasibility with engineering. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/fb97c8cf-7d59-47de-94d0-e15d9bb6a720/Screenshot+2025-08-18+at+4.24.56%E2%80%AFPM.png StreetFair StreetBlasts - Make it stand out Competitor review of SendJim’s Radius Bomb and EDDM (Every Door Delivery Mail) features. Each offered different ways to send mailers and moderate cost but neither were automatically triggered, filters we’re at the zip code level, and triggers (to initiate a mailer) were limited. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/5a783006-0fcd-46e7-a1b0-898585d9bb91/Screenshot+2025-08-18+at+1.00.57%E2%80%AFPM.png StreetFair StreetBlasts - Make it stand out The planned MVP version developed in v0. We shared this in user interviews to nail down the exact minimum viable version of this feature and which user cohort it would be most valuable for. https://www.greglefevere.com/passport-design-system daily 0.75 2025-10-15 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/59d55be5-de52-4a14-8133-83dac4a0e99e/Screenshot+2025-08-22+at+3.15.35%E2%80%AFPM.png Passport Design System - Make it stand out To capture all the existing components, and all their inconsistent variations, I went through the entire site taking screenshots and inspecting elements when necessary. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/3e063dd3-f441-4e18-b21e-ea968e01eebe/Screen+Shot+2023-03-27+at+12.41.15+PM.png Passport Design System - Make it stand out Tables were a crucial “organism” for our Client Portal and took the biggest chunk of time to standardize. The Table component would grow to include row selection, row actions, complex filters, search, and pagination. We took lots of inspiration from Material Design here. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/8250769d-6ab3-402d-a72e-5ec46ab3d2ef/Componentry.png Passport Design System - Make it stand out Variation 3 of the rate calendars with additional styling and controls. Some of these details were relegated to later sprints for their complexity. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/30c4081a-d93b-4031-aef0-0be798afb19e/Screenshot+2024-02-22+at+5.07.43%E2%80%AFPM.png Passport Design System - Make it stand out Generating global theming was a key unlock for engineers realizing the power, and ease, of using a shared design system. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/b938a1ae-86a4-4ddc-a13a-e3e26e1307ee/Text+Field.png Passport Design System - Make it stand out The TextField component, and its SelectField (has dropdown) variant were complex. We tried to bake in as much functionality as possible to cover all the use cases we discovered throughout the app. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/8091bcb4-5e95-43fe-8275-5f7e7433c193/Screenshot+2025-08-22+at+3.18.44%E2%80%AFPM.png Passport Design System - Make it stand out I created a deck explaining the company’s design system—its current state, future vision, and benefits (consistency, accuracy, accessibility, speed). It educated the team on what a design system is and built consensus to invest in it.. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1a142658-94e3-48fc-a492-4d8383d382cb/Typography+%28text+styles%29.png Passport Design System - Make it stand out Typography was the most inconsistent design system component we saw in our audit and was the hardest to standardize. Any designs going forward would use the limited type styles we defined and when we found old type styles, we would flip them to the new standard (which was sometimes substantial change). https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/e19718b5-9cbb-4631-80c1-cd3e701456b1/Screenshot+2025-08-22+at+3.31.50%E2%80%AFPM.png Passport Design System - Make it stand out I cataloged all button types, mapped variants, checked accessibility, and set rules for borders, shadows, and icons. Built a full icon library and followed WCAG, iOS, and Android accessibility standards. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/593c3e90-c62f-4344-bb98-e8eea42a1d56/Passport+Design+System+Storebook.png Passport Design System As quickly as we could we laid out most of the settings required, ordered them based on our early research, and got back in front of internal users and stakeholders. We confirmed the approach but had to make adjustments to the order. In one instance we just were placing to much on the screen at once and it slowed down multiple users. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/e2136aa6-c901-4627-beb7-00ffb82c7c3c/Screenshot+2024-02-22+at+5.07.57%E2%80%AFPM.png Passport Design System - Make it stand out Collaboration with engineers to build documentation and previews in Storybook. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/fd016fc1-4b1a-49f9-9a34-a1dec9e67b0a/Screenshot+2025-08-22+at+3.32.36%E2%80%AFPM.png Passport Design System I built interaction guidelines, anatomy breakdowns, usage principles, do’s and don’ts for each atom, molecule and organism. These would eventually be ingested into Storybook for production. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/d626eebc-7184-41c5-9622-daaaab80f1b4/Jira+Design+System+Progress.png Passport Design System - Make it stand out The team quickly settled on a many-page flow, or wizard, to walk clients through setting up rates. https://www.greglefevere.com/streetfair-design-system daily 0.75 2025-08-23 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1c435e49-74da-46fb-8b9b-fd90df3a9ed2/Screenshot+2025-08-18+at+4.30.29%E2%80%AFPM.png StreetFair Design System The second iteration of the feature, developed in the same v0 prototype as the MVP so we could validate both versions with users and examine feasibility with engineering. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/176a431a-773d-4fdb-836f-2c8ad14fb5c4/Screenshot+2025-08-18+at+1.06.44%E2%80%AFPM.png StreetFair Design System - Make it stand out xx https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/25acec6f-154f-44d9-94b0-7c413c0b64ef/Screenshot+2024-02-22+at+4.50.30%E2%80%AFPM.png StreetFair Design System - Make it stand out x https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/fb97c8cf-7d59-47de-94d0-e15d9bb6a720/Screenshot+2025-08-18+at+4.24.56%E2%80%AFPM.png StreetFair Design System - Make it stand out Competitor review of SendJim’s Radius Bomb and EDDM (Every Door Delivery Mail) features. Each offered different ways to send mailers and moderate cost but neither were automatically triggered, filters we’re at the zip code level, and triggers (to initiate a mailer) were limited. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/f81fffba-35b0-4c07-9488-b1deb08331fd/Screen+Shot+2023-03-27+at+3.47.45+PM.png StreetFair Design System - Make it stand out x https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/6b3cc29b-e9f9-42c1-8fb4-9bca099bcadf/Screenshot+2025-08-18+at+4.50.48%E2%80%AFPM.png StreetFair Design System - Make it stand out A screenshot of our collaborative requirement doc for StreetBlasts. In this doc we recorded links to user interview transcripts, personal notes and takeaways from those same interviews, and organized and prioritized requirements we saw in the market and heard from users. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/5a783006-0fcd-46e7-a1b0-898585d9bb91/Screenshot+2025-08-18+at+1.00.57%E2%80%AFPM.png StreetFair Design System - Make it stand out The planned MVP version developed in v0. We shared this in user interviews to nail down the exact minimum viable version of this feature and which user cohort it would be most valuable for. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/cf9cd30b-c8f8-4c1c-8d99-fa3aa2791f82/Screenshot+2025-08-18+at+4.55.31%E2%80%AFPM.png StreetFair Design System x https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/6e5a706d-fe53-43a7-aad4-a97ee430c6f0/Screenshot+2025-08-22+at+12.53.56%E2%80%AFPM.png StreetFair Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.greglefevere.com/streetfair-ai daily 0.75 2025-08-23 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/986cd8f3-82e5-4a8e-8967-3fb3a4e6219c/Screenshot+2025-08-23+at+11.29.15%E2%80%AFAM.png StreetFair AI Given that the search spawned the chat, determining how the user could interact with and return to an ongoing chat was the next challenge to solve. Many users preferred to browse after the initial matching had been made. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/717e3422-9a09-4d29-ab94-e48ee9414dac/Screenshot+2025-08-23+at+10.29.37%E2%80%AFAM.png StreetFair AI - Make it stand out Research showed users struggled to find the right service category, and even when they did, they weren’t sure if pros had the specific skills for their project. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/3e04dc2a-f743-43cb-abef-54ab36d0f4f1/Screenshot+2025-08-23+at+11.41.57%E2%80%AFAM.png StreetFair AI - Make it stand out Users liked getting one primary pro suggestion with a few alternatives. We also added follow‑up questions when details could change the recommendation, for example suggesting a Handyman instead of Siding or Exterior for small siding damage. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/c9da616b-dc99-4ff9-b483-295f4cb8fc36/Screenshot+2025-08-23+at+11.36.00%E2%80%AFAM.png StreetFair AI While we, and our users, we’re not the biggest fan of a canvas style approach for desktop, user’s did appreciate and expect to be able to continue interacting with the chat to refine results further. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/cf6ca97a-4125-49bf-84cd-235c846bdc76/Screenshot+2025-08-23+at+10.32.51%E2%80%AFAM.png StreetFair AI - Make it stand out We tested AI by adding colloquial search suggestions. Users liked it, but because it felt too similar to the existing search, they didn’t notice it was AI-powered. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/805d2c24-0a31-4a88-b185-8539324e0da4/Screenshot+2025-08-23+at+11.41.11%E2%80%AFAM.png StreetFair AI - Make it stand out Users expected to be conversed with. Scrolling examples and a welcoming message did the trick. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/893d0858-0fa2-41eb-b5d9-bb2d95205d03/Screenshot+2025-08-23+at+11.31.44%E2%80%AFAM.png StreetFair AI - Make it stand out Versions 2–3 tested the AI search input’s home placement. Users picked the best spot and pushed us to make its AI nature obvious, with suggestions visible on first impression. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/253f4080-6e57-4af1-880e-32a459b3efa3/Screenshot+2025-08-23+at+11.24.07%E2%80%AFAM.png StreetFair AI - Make it stand out The first mobile concepts were well received after the user learned that their search would initiate an AI-powered chat. We missed the mark communicating that the search was AI-powered (and could free them to be more exploratory and vague in their initial input). https://www.greglefevere.com/passport-portal-redesign daily 0.75 2025-08-23 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/0f48f6ad-b762-4b32-b883-69a4f1a1fff2/Onboarding+2.png Passport Portal Redesign - Make it stand out We first tried larger, more visual radios and checkboxes. That test confirmed a core goal of the redesign: be truly user friendly. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/e8612f4b-c056-497f-b368-05d663be2ace/Onboarding+1.png Passport Portal Redesign - Make it stand out Here we focused on onboarding. We set a clear pattern for setup across the app, so creating a policy, profile, or setting happens step by step with a few questions at a time. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/d3bc6d9a-af9c-4782-aa0c-017dae6eeb55/Enforcement+%2B+Parking.png Passport Portal Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/205377c1-8560-4909-8ba9-55ab945701f0/SubPage+-+Search+and+Action-5.png Passport Portal Redesign Experimentation then expanded to table design and further sub-navigation display. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/b679c710-0100-49f0-9999-a7f2e274cf0f/SubPage+-+3rd+level+nav-1.png Passport Portal Redesign - Make it stand out A key opportunity the original design missed was complex table cell layouts. Basically, we wanted to condense the number of columns our tables had (many often had horizontal scroll) so leveraging a multi line display of data in a cell was a game changer. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/5453068d-f631-4f94-b048-5372eb0aa428/Policy+_+Policies%2C+List+View.png Passport Portal Redesign - Make it stand out With the navigation and setting management UI feeling established, we graduated ourselves to dashboard and data display. Dashboard design included filter management and card design, as well as more status display. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/3aa49b91-25dd-41da-bc36-24f7f5db1082/Process+Appeals+-+Home.png Passport Portal Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/23e2053a-d1f0-4091-9e86-7aca09f1b880/Card+Layout-3.png Passport Portal Redesign Balancing onboarding and setup needs, we designed the wizard to handle complex flows like Create a Policy, with a map UI and step‑by‑step setting screens. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/735eca32-a560-4866-9e1f-e5c30551f1dc/Policy+_+Rules+_+Specific+Rule%2C+General+Details.png Passport Portal Redesign - Make it stand out First experiments were with navigation layouts. Client Portal had a mature site architecture so any redesign was primarily structural eg. should feature settings be centralized or located within the feature? https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/ec173d42-ce8f-44a7-ade2-c8a9677733d1/Card+Layout-1.png Passport Portal Redesign - Make it stand out We continued to extended the visual onboarding approach to boost adoption, using visuals to highlight and guide users to new settings. https://www.greglefevere.com/streetfair-marketing-sites daily 0.75 2025-08-25 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1566a0a4-d7c5-4200-a245-a93ea98c6ed0/Screenshot+2025-08-25+at+10.52.06%E2%80%AFAM.png StreetFair Marketing Sites View the market page for Charlotte. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/33e6a750-9ee7-4b9f-beb6-5e6c76c60278/Screenshot+2025-08-25+at+10.37.59%E2%80%AFAM.png StreetFair Marketing Sites - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/a3676b35-97e1-4612-997c-2e29a8a4ff51/Screenshot+2025-08-25+at+10.51.06%E2%80%AFAM.png StreetFair Marketing Sites - Make it stand out As we launched new markets, we saw homeowners Google us before clicking ads. To win that intent and earn more coverage, we built dedicated state, market, and neighborhood homepages to strengthen SEO and capture organic demand. View the state page for North Carolina. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/7f626ec0-3b6a-431f-b359-04ea4c9ed494/how-it-works.png StreetFair Marketing Sites - Make it stand out As StreetFair launched new markets https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/3277475b-f875-49e9-8d1d-842274794d24/StreetFair+Provider+CYB.png StreetFair Marketing Sites https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/eb4bb01b-7b04-4992-8404-81bdf3c367b4/StreetFair+home.png StreetFair Marketing Sites - Make it stand out View the full experience on StreetFair.com. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/7fe04c92-3107-444e-8efc-f3d2b0a96f40/StreetFair_+Grow+Your+Business+with+Neighborhood+Referrals+%C2%B7+3.57pm+%C2%B7+05-29.jpeg StreetFair Marketing Sites - Make it stand out The existing design used outdated sales language and failed to capture key value props early enough. The existing design also did not include merge tags or logic to help us customize the page to the audience. https://www.greglefevere.com/passport-curb-management daily 0.75 2025-09-10 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/60d74c4d-911c-478f-9f94-743c8b1edbd9/Screenshot+2025-09-10+at+3.21.21%E2%80%AFPM.png Passport Curb Management - Make it stand out Our research brought us to the Curb Data Specification (CDS). CDS is a REST API that provides a mechanism for expressing static and dynamic regulations, measuring activity at the curb, and developing policies that create more accessible, useful curbs. This specification, was a crucial piece of the strategy that was unfolding. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/906541a2-e73a-47c1-937c-85fc62224912/Curb-Management_Workshop-Visual_Occupancy.png Passport Curb Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/02e209ee-a547-4e7d-b3ad-e78642a5ea31/Screen+Shot+2023-03-27+at+12.43.24+PM.png Passport Curb Management - Make it stand out This is an internal facing maturity model for Passport to achieve Curb Management that I designed and socialized for feedback. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/4d7ec37b-849f-4cba-b2b3-602219800b02/Screen+Shot+2023-03-27+at+12.44.06+PM.png Passport Curb Management - Make it stand out I mapped all players and tech around Passport’s platform, showing how policy owners, data providers, and endpoints, and end users (curb users) connect with Passport at the center. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/745e1dbd-3701-4d45-8edf-ea7827eaaa5d/Pricing+sheet.png Passport Curb Management - Make it stand out I built a pricing model that helped the team see the value of the new Curb Management strategy in dollar terms and got them interested. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/f76355e5-c3e5-4aa5-9568-7c2b4ec61ead/Landscape.png Passport Curb Management - Make it stand out To make the whitespace opportunity for Passport more clear, I built a simpler framework to map each competitor’s scope into just a few patterns. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/12362f12-8fde-4969-813f-d7cf60999434/Curb-Management_Workshop-Visual_Occupancy.png Passport Curb Management - Make it stand out I created a flexible curb illustration showing different activities, vehicles, and regulations. We used versions of it in focus groups to help everyone clearly see the curb’s complexity and challenges. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/9239f621-17e1-4327-9512-c12a5837ce5e/Screenshot+2025-09-10+at+3.31.19%E2%80%AFPM.png Passport Curb Management - Make it stand out Once our maturity model language was set, I created an client facing version showing how each phase brings new value. I then mapped Passport’s products to each maturity level for internal discussions. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/98ec3e5a-6875-4cef-94ce-d1e36d658dc3/Screen+Shot+2023-03-27+at+12.45.00+PM.png Passport Curb Management - Make it stand out Now that the Curb Management strategy opportunity was more clear, me and the team outlined the potential solutions and experiments we would test to validate our findings. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/583b2aeb-a9a8-4a64-8988-894cb3245881/Persona+reviews.png Passport Curb Management - Make it stand out I took a look at a selection of org charts across our municipal clients to best determine which roles and departments would likely have a say in purchasing a more holistic Curb Management platform. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/0260bfc4-d51b-4cc0-9f37-537358296ae5/Screen+Shot+2023-03-27+at+1.38.37+PM.png Passport Curb Management My first pass, while thorough only surfaced a few patterns across the players and didn’t highlight real opportunities for Passport. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/d567f47a-0dbf-4cbb-96aa-69b6df8ec85e/Curb+Management+Focus+Group+Sept.jpg Passport Curb Management - Make it stand out This is the first of many virtual and on-site discussions with municipal parking leaders where we either discovered, informed, or presented our Curb Management findings. https://www.greglefevere.com/passport-city-profiles daily 0.75 2025-09-24 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/1fb6d14c-bcf0-4c25-a0b6-b20a1a707e0e/Screen+Shot+2023-03-27+at+3.59.37+PM.png Passport City Profiles - Make it stand out Survey municipal parking leaders. Parking leaders rely on other cities for ideas, justification, and support. We surveyed them to find out exactly what info they'd want if they could see inside another city’s parking program. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/9627ffa7-c964-414e-bdeb-71d9295a5915/Screenshot+2024-02-22+at+4.57.32%E2%80%AFPM.png Passport City Profiles Present the business case. We summarized interviews, survey data, and a market review (only one competitor) into a presentation and prototype to make the case for a Benchmarking product. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/5db55e0a-4786-4b58-974a-aa1bf8122175/City+Profile+-+Under+Review%2C+no+active+changes.png Passport City Profiles Define metrics to display. We partnered with engineering to match available metrics to user needs and added new data like city population and parking program size to give broader context. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/2ea31963-5204-46cd-adfc-3a07e12f60c8/Benchmarking-+city+profile_v1.png Passport City Profiles - Make it stand out Early prototypes. Prototypes let users view and filter participating municipal parking programs, helping leaders see not just their usual benchmarks but also discover better comparison cities. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/897e51f5-b10a-4ba1-bea0-b49226013e60/Labs+_+City+Profile+Home+_+My+City.png Passport City Profiles - Make it stand out Help users determine their peer cities. As we rolled out the benchmarking feature, we enabled users to discover new peer cities and reconsider their existing benchmark choices through side-by-side comparisons. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/583f10d2-83f0-4024-a9cc-47c4cf68dbf4/Screenshot+2024-02-22+at+4.58.16%E2%80%AFPM.png Passport City Profiles - Make it stand out Interview municipal parking leaders. We interviewed municipal parking leaders one-on-one and in groups using a structured protocol. We then analyzed themes: what data was off-limits, what they wanted to learn, and preferred formats for benchmarking data. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/3cf9677e-3162-4173-a0b0-971e32467c77/Screenshot+2024-02-22+at+4.59.09%E2%80%AFPM.png Passport City Profiles - Make it stand out Tag recurring user wants around benchmarking. For each interview, we tagged metrics we heard a bunch and later grouped them into themes which we knew would help us simplify the interface we would come to make. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/583a392e-27e6-4162-b312-616ceee79512/Reports+-+Benchmark-1.png Passport City Profiles - Make it stand out Finesse the user experience flow. The initial mental model for users was to find the city they wanted to benchmark against first, then dive in and explore the available comparison metrics. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/a759d1aa-0c41-4c4a-ad04-0cc0d03f18f3/Parking.png Passport City Profiles - Make it stand out Build evergreen benchmarking reports. Later, we introduced evergreen reports that automatically compared users to peer groups we identified as most similar based on their parking program context. Data visualizations powered by Looker embeds and the Looker API. https://www.greglefevere.com/peer-finance daily 0.75 2025-10-10 https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/fa93eeb0-183c-4cab-8a51-2bc149795804/Screenshot+2025-10-10+at+11.34.50%E2%80%AFAM.png Peer Finance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/d0c0a41c-07e7-4944-be54-fe52d6d5530f/Screenshot+2025-10-10+at+11.17.04%E2%80%AFAM.png Peer Finance - Make it stand out Poll the Peer community. A quick way to get consensus on a tricky situation like alimony, investment allocations, or car loans. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/7c0cab34-cf0a-48b7-91bd-8c1bb7ff0336/Screenshot+2025-10-10+at+11.27.05%E2%80%AFAM.png Peer Finance - Make it stand out Transaction management is intended to be standard and to simply confirm that transactions are indeed coming through and being categorized accurately. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/9fc4de59-5f0a-46ed-bc08-5760c765283e/iPhone+14+%26+15+Pro+-+2.png Peer Finance - Make it stand out These were attempts to allow users to compare personal accounting allocations to one another quickly and fully. All allocations are represented as a percent of total income. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/f2114214-25bf-490b-bd8b-5fff2bfe769e/Screenshot+2025-10-10+at+11.35.10%E2%80%AFAM.png Peer Finance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/3e696e18-d10d-4d2f-8103-79b3fa31b653/Screenshot+2025-10-10+at+11.16.14%E2%80%AFAM.png Peer Finance - Make it stand out A users profile page is meant to provide context quickly. Peer is based on the ability to filter to your peer group and then peer inside their up to date finances anonymously. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/3cd66213-45d1-4717-8c2e-821ae8b40ace/Screenshot+2025-10-10+at+11.37.30%E2%80%AFAM.png Peer Finance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/48b0c4b2-6916-4509-9f1e-72dc9cb45ed4/Screenshot+2025-10-10+at+11.17.00%E2%80%AFAM.png Peer Finance - Make it stand out A purpose-built way to share an achievement with your community. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/10dfeae2-3657-4331-aeec-2bdbb649f551/Screenshot+2025-10-10+at+11.16.57%E2%80%AFAM.png Peer Finance - Make it stand out Open text accompanied by some relevant chart. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/4835e8d7-8588-4adb-8d2e-e3c8a9b72c48/Peer_Home-Feed_Oct2025.png Peer Finance - Make it stand out Directly inspired by our v0 prototype, I built the full experience in Figma using our design system. In this instance, I needed to extend the design system to handle a “modifier” in the top right corner of our BigRadio buttons. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/28dbb319-e21b-4846-8b66-2e84f1b8bc3b/Bio.png Peer Finance - Make it stand out Low fidelity mocks of a user’s profile. Sankey Charts are great but the experience of interacting with them on mobile isn’t ideal https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/f9b3ed81-ecd8-4bf4-bcd3-b4459622e997/Screenshot+2025-10-10+at+11.16.02%E2%80%AFAM.png Peer Finance - Make it stand out v0 allows me to quickly build site architecture and test out the placement of elements like the Upgrade to Pro feature. Pro users see absolute dollar amounts while free users see all monies as a percent of a users total income. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/9726d617-64a9-479e-bde3-c991aa11facc/Screenshot+2025-10-10+at+11.16.53%E2%80%AFAM.png Peer Finance - Make it stand out Open text to share triumphs, questions, challenges or inspiration. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/a0e1d486-a88b-4414-b87d-e88859b61a3c/Browse-1.png Peer Finance - Make it stand out Low fidelity onboarding screen to test messaging. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/09a2dcb1-1b90-4660-a2cc-1e618a96dbb4/Profile.png Peer Finance For a previous mailer project we had already built an artwork upload page that included aspect ratio and file size validation in addition to a static Mailing Panel to ensure users knew which side would receive the recipients address. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/a7660713-b61d-4a53-b7b3-d851e2178535/Screenshot+2025-10-10+at+11.26.28%E2%80%AFAM.png Peer Finance - Make it stand out Through qualitative research, I knew that account management (during onboarding or after) needed to communicate trust to the large cohort of people still have not encountered account aggregators like Plaid. https://images.squarespace-cdn.com/content/v1/59723c67d482e9bc6cfb4921/4872e2cf-50e1-4789-87c5-608fd427068c/iPhone+14+%26+15+Pro+-+5.png Peer Finance This interface allows a user to simulate different reallocations for themselves OR suggest reallocations to other users.