What we do
We learn what your small business is, who your users are and we work with you to create an app or a site that serves your customers and expresses you online.
From brand strategy to logos and flyers, ads and packaging design we act as your creative department: there when you need us ready when you don't.
What we believe
We believe powerful brand presence is built on a simple system of rules, rules that bring consistency across the mediums you use.
We believe small steps, more checkpoints and showing work-in-progress gets products to market faster.
We believe teamwork makes better products inevitable.
Majoring in Industrial Design at Virginia Tech, Greg takes his in-house, graphic and print design experience at Newell Brands, where he helped develop big brands like Sharpie and Irwin Tools, and mixes it with design thinking and user interface design for small business clients launched through Greg LeFevere Design. The combination of print and digital design are the perfect suite of experience for small businesses looking to build out their brand consistently across any medium.
Work like a traveler plans
In December of 2016 Greg began traveling, first starting with Barcelona and ending with a flight from Istanbul. He would spend time working in Cambodia with MOGwee, combining his love for user interface and brand design with a drive to empower earning in developing nations and take education into the next 100 years.
"Often working with remote teammates and clients, I've seen the best work come from when we create together. This means we show unfinished work, present in a fun and vulnerable way and show prototypes however and whenever possible. There are 3 distinct acts when designing for others: learning, creating and presenting and they are all equally important."
"If there's one thing I have learned it's that making a plan is more of an exercise than a reality. Whether traveling or designing, its much more fun and productive to focus on being adaptable and open. To celebrate this perspective, in August of 2017 I relaunched this site, greglefevere.com.
If you need a new logo, a whole brand identity or a website or you just need a creative ready to tackle whatever comes up, you've come to the right place: a place where you're part of the process, not just the stakeholder."