Greg LeFevere Design
Brands for small business.

About

how we work is as important as what we make.

 

What we believe

 
 

We specialize in building brand presence through a compact and collaborative design process.

We believe small steps, more checkpoints and showing work-in-progress gets products to market faster.

We believe teamwork makes better products inevitable.

 
 
 

What we do

 
 

Brand & Creative Services

Brand strategy, logo and identity development, or full brand guidelines to cover print and web mediums.

User Experience & User Interface

We partner with xdis.co to design, develop and implement your new web site or application.

 
 
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A history

Majoring in Industrial Design at Virginia Tech, Greg takes his in-house, visual design experience at Newell Brands, where he helped develop big brands like Sharpie and Irwin Tools, to businesses of all sizes looking to create or build-out their brands. 

"Often working with remote teammates and clients, I've seen the best work come from when we create together. This means we show unfinished work, present in a fun and vulnerable way and show prototypes however and whenever possible. There are 3 distinct acts when designing for others: learning, creating and presenting and they are all equally important."

 
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Agility in Design

In December of 2016 Greg began traveling, first starting with Barcelona and ending with a flight from Istanbul. He would spend time working in Cambodia with MOGwee, combining his love for user and human experience with a drive to empower earning in developing nations.

"If there's one thing I have learned it's that making a plan is more of an exercise than a reality. Whether traveling or designing, its much more fun and productive to focus on being adaptable and open. To celebrate this perspective, in August of 2017 I relaunched this site, greglefevere.com.

If you need a new logo, a whole brand identity or a website or you just need a creative ready to tackle whatever comes up, you've come to the right place: a place where you are a partner, not a client."

-Greg

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