Greg LeFevere
UI/UX and brand strategy for small business

About

how we work is as important as what we make.

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About Greg LeFevere

In 2011, I started designing marketing materials for Virginia Tech’s College of Natural Resources, helping grow the student body of smaller majors. One of those majors focused on packaging. Later I would launch a refresh of their website and help them with marketing collateral and signage. This work led to my first remote contract developing packaging and retail graphics for independent brands like Two Rivers Coffee, Fevo Italia and eventually brands like Comedy Central and Trump International (oh yes). From their, I began design contracting with Ratner Companies, the owners of Hair Cuttery and Bubbles, before beginning work with Newell Brands as a graphic designer.

While at Newell’s Design Center in West Michigan, I dramatically grew my capability and understanding of managing graphics for large brands like Calphalon cookware, Irwin Tools, Rubbermaid and a myriad of other consumer product goods brands. Fast forward a few years and many excellent clients, my range has gone from marketing materials, to the complex world of packaging graphics, to brand design to visual, web design and user experience. I now work full time with a digital marketing agency in Ann Arbor, Michigan and develop digital materials like interactive case studies, email newsletters, infographics and full web designs.

I offer my freelance clients access to nearly a decade of experience that’s growing every day. More than most, I take a novice’s approach to understanding your business: I ask lots of questions. Then, when its time to design - that’s when you’ll see the experience.

I love interacting with ambitious business owners who have a vision for their work, for how they want their audience to see them and the impact they want to have in the world.

If you are a growing business and you feel you need to refine what your brand says about you, let’s get started.

-Greg

 
 
Cape Town, South Africa

Cape Town, South Africa

Dades Gorge, Morocco

Dades Gorge, Morocco

Interlaken, Switzerland

Interlaken, Switzerland

Rodin Sculpture Garden, Paris

Rodin Sculpture Garden, Paris

Venice, Italy

Venice, Italy

Malkerns, Swaziland

Malkerns, Swaziland

Barcelona, Spain

Barcelona, Spain

Istanbul, Turkey

Istanbul, Turkey

 
 

Work Like a Traveler Plans

"If there's one thing I have learned it's that making a plan is more of an exercise than a reality. Whether traveling or designing, its much more fun and productive to focus on being adaptable and open. -Greg

 
 
Phnom Penh, Cambodia

Phnom Penh, Cambodia

Kruger National Park, South Africa

Kruger National Park, South Africa

Unknown

Unknown

Washington, DC

Washington, DC

Paddington, UK

Paddington, UK

Mosfellsbær, Iceland

Mosfellsbær, Iceland

Ann Arbor, MI, USA

Ann Arbor, MI, USA

Brussels, Belgium

Brussels, Belgium